TASK 1: MUSIC MAGAZINE INSTITUTIONS RESEARCH 

OBJECTIVES: Analysis minimum of 2 media companies 

Examples: 1 large company {Bauer, IPC}&1 Small company{Future, BBC Worldwide}

COMPANIES, CHOSEN?

1. Large Company 

The first company I have decided to research and analysis is the MTV (originally an abbreviation of Music Television). I have chosen to use the following company in particular because it is well known throughout and also because I am much more familiar with the company. MTV music is a non-stop music entertainment channels set off by Viacom International Media Networks Europe. Launched on August 1, 1981,the channel originally aired music videos as guided by television personalities known as "video jockeys" (VJs).MTV Networks Europe announced the introduction of non-stop music channel in January 2011. MTV has spawned numerous sister channels in the US and affiliated channels internationally, some of which have gone independent. As of July 2015, approximately 92,188,000 US households (79.2% of households with television) have received MTV.

2. Small Company 

The second company I have chosen to use is the BBC Worldwide because again it s well know through out and I have more understanding of it. BBC Worldwide Ltd. is the entirely owned commercial subsidiary of the BBC, formed out of a reorganization of its forerunner BBC Enterprises in 1995. The company casts BBC brands, selling BBC and other British programming for broadcast abroad with the aim of supplementing the income received by the BBC through the licence fee.

COMPANIES HISTORY & PUBLICATION MANAGEMENT'S ? 

1. MTV 

MTV Networks has launched variations of native-language regional variants of MTV-branded channels to countries around the glob. Today, MTV.com remains the official website of MTV, and it expands on the channel's broadcasts by bringing additional content to its viewers. 

2006 to 2007, MTV operated an online channel, MTV International, targeted to the broad international market. The purpose of the online channel was to air commercial-free music videos once the television channels started concentrating on shows unrelated to music videos or music-related programming.The channel responded to the rise of the Internet as the new central place to watch music videos in October 2008 by launching MTV Music, a website that features thousands of music videos from MTV and VH1's video libraries, dating back to the earliest videos from 1981.

The site's features include an online version of MTV News, podcasts, a commercial streaming service, movie features, profiles and interviews with recording artists and from MTV's television programs.

2. BBC Worldwide 

    

2013, BBC Worldwide reorganized the company along geographical, rather than divisional, lines to better serve its audiences around the world and to position itself to take advantage of opportunities in high growth markets. The seven geographic markets are grouped into three regions: North America; UK, Australia and New Zealand; and Global Markets (Asia, CEMA, Latin America and Western Europe). The two global business areas - Content and Brands - set the strategic framework and parameters for activities within the regions and keep a close connection into BBC Worldwide's parent, the BBC. Digital is embedded throughout the business.

Date	Headline Sales (2014)	Profit (2014)	Sales (Cash)	Profit (Cash)	Profit rate
2011/2012	£1,115m	£125m	£1,115m	£125m	11.2%
N/A	N/A	N/A	N/A	N/A	N/A

Details look at 2 publication and whom their target audience are?

(1 publication should be music magazine) 

1. MTV

In its early years, MTV's main target demographic was young adults, but today it is primarily towards teenagers, high school and college students. 

2. BBC Worldwide 

Suitable for an international audience – an example is the exploitation of the Strictly Come Dancing brand to become Dancing with the Stars – maximizing revenues by receiving a production fee from the local broadcaster as well as a sum from selling the initial re-versioning rights. 
2013, BBC Worldwide reorganized the company along geographical, rather than divisional, lines to better serve its audiences around the world and to position itself to take advantage of opportunities in high growth markets.